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Date: 1989

Designer:
Neville Brody

Foundry:
Linotype

Location:
London, England

Current equivalent:
Insignia

See also:
Stadia (unlicensed American version)

Technologies:
Postscript

Famous for:
Innovative 1980s magazine display typeface.

Applications: Advertising and Display

Ubiquity:
Average use

Category:
Sans Serif Geometric

Stress: Vertical
Serifs: Sans Serif

Design history:
Insignia was originally based on a golfball typewriter face, like Courier. Brody drew the Insignia typeface by hand in two styles for the display masthead of the magazine 'Arena'. Because of the rigid geometry of the design it was widely believed that Brody had used a Macintosh computer to generate the font and was arguing for 'the digital revolution'. In fact the reverse was the case. This typeface was illegally pirated, before Brody joined forces with Erik Spiekermann to found Fontshop in 1990 and release his own typefaces directly. Brody went on to create a number of other popular typefaces with Fontshop, as well as the critically successful Fuse typographic magazine.

profile 82

picture: Thames & Hudson Pubs